MY Project Walk & Jog | Samantha Loh

JAM Fest at Jurong Lake Gardens - an eco-focused night music festival, featuring local artistes and craft market.

Banners

Banner examples, showing how an artiste would be showcased. (Photo of Charlie Lim from CNA)

The logo was created through a combination of both the creative lead's and my branding concepts.

Initial Logo Concept

Layering neon on a night scene of trees and a lake, creating a cool, hip vibe appealing to youths.